Nancy Niu
Product Designer | AI & Design Systems
Hi, I’m Nancy — a design leader with 10+ years in AI, enterprise UX, and scalable design systems. I lead the Agentic experience for Salesforce’s AI flagship, Agentforce, turning complex AI into intuitive, human-centered products through systems, frameworks, and collaborative design.
Salesforce Agentic Experience
I lead the design, standardization, and prioritization of Salesforce’s Agentic Pattern Library, powering consistent AI experiences across Lightning, Agentic Setup & Builder, and multiple AI products.
It standardizes Agentforce experiences across Salesforce AI products with reusable patterns for consistent design.
Integrated Einstein Copilot into Salesforce builders to automate tasks, enhance productivity, and ensure a seamless user experience.
I helped define Salesforce Gen AI’s brand identity, using the Einstein and sparkle icons to highlight AI content and build trust.
A showcase of "Einstein for People," the winning project from the Salesforce Trusted Generative AI Hackathon.
Designed a personalized, intuitive onboarding experience for Salesforce Einstein Copilot, enhancing user engagement and proficiency with Gen AI features.
Design Systems Work
I led the design and evolution of enterprise-scale systems that unify design across products, streamline development, and ensure consistent, high-quality UX and UI across platforms.
The WES unifies Salesforce websites with reusable components for a consistent design and improved branding experience.
Enabled teams to contribute reusable components, driving consistency and collaboration in the Website Experience Subsystem.
It provides reusable, scalable components for building data-driven enterprise applications in ThingWorx.
The HMH Pattern Library streamlines design and content creation for K-12 e-learning products.
Creations of the color palette, buttons, typography system, and UI Kit.
Other works
A research project that explored visual language for HMH K2 to Grade 5 children's products.
A platform redesign that includes essential features like deep navigation, note-taking, and more.